Saturday, July 27, 2013

Side By Side

Recently on the television we have been seeing advertisements for wine in a box and thought we'd give it a try.


Valle Central, Chile

Black Box Wines Cabernet Sauvignon
Black Box Wines Cabernet Sauvignon displays lovely aromas of black currants, with hints of mocha and toasty oak. Black cherry and chocolate flavors come together with smooth tannins, leading to a soft, lingering finish.
Delicious with filet mignon, roast duck, pork tenderloin or mushroom ravioli."

"What's the most delicious way to enjoy acclaimed wines without a hefty price tag? Lose the bottle. In 2003, Black Box Wines redefined the category by becoming the first U.S. vintner to offer super-premium, appellation-specific, vintage-dated wines in a box. Since then our expanding repertoire has earned 40 gold medals in wine competitions nationwide, yet still costs 40% less than comparable* bottled wines."
Jim came home with the small box today, a 2011 Cabernet Savignon,  that is equivalent to 3 glasses of wine to try with our dinner at a cost of $5.99.  The large box retails for $18.00 at our local grocery store which is equivalent to three bottles.
Saturday is his night to cook and we enjoyed a lovely grilled steak, steamed broccoli with strawberries and blackberries from the farmers market.
We also opened a bottle of Frank Family Cabernet 2006 which we paid approximately $38.00 a few years back.  Not really a fair comparison because one was able to age but should you age boxed wine?
 Even in a blind taste test there is no comparison and that is where the asterisk from the Black Box Wine statement above comes in.

* IRI, Total US Multi-Outlet and Convenience, 52 weeks ending 1/6/13. Comparison of average retail selling price of Black Box Wine and Super Premium category as reported by IRI. Please enjoy our wines responsibly. © 2013 Black Box Wines, Madera, CA

Considering we are talking a $6.00 bottle of wine what did we expect?

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